Current products and services
Vertically integrated direct to consumer teledentistry platform that connects users to online dentists enabling at home cosmetic teeth straightening at a cost saving of up to 70%.
Users in 60+ countries
Founded in 2015
Fully integrated direct to consumer digital service that links consumers to dentists for consultations and treatment recommendations.
Launched October 2019
Press
From clinical to global entrepreneur
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Appen met de orthodontist [Dutch]
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Best innovator at future healthcare 2018
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UX design for generation X and Y in digital health
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Modern Dentist magazine
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Affordable aligners without a single dentist visit
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Disruptive innovation in dentistry
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Whitepaper - Beyond the clinic
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Winning Best Innovator at Future Healthcare 2018
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Natwest - Service with a smile
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Straight Teeth Direct™ joining Founders Factory
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Modern Dentist - Dr Aalok Y Shukla on the future of teledentistry and orthodontics
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Mirror - New app promises to straighten your teeth
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The Sun - Posh Spice syndrome
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Unilad - Half of Brits are dissatisfied with their smile according to study
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The London Economic - Do you suffer from Posh Spice syndrome?
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The Independent - Half of Brits are unhappy with their smile
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Financial Times - Disruption is thriving in unexpected areas
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The Sun - National Smile Month product recommendation
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The Times - The best startups of 2018
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Inc. - How UK entrepreneurs are preparing for Brexit
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Stylist - Rise of oral beauty and the Straight Teeth Direct app for straighter teeth from home
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House of Coco - Lucie Marchelot Shukla on Serial Entrepreneurship and Straight Teeth Direct
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Techcrunch - Finalists for Europas Awards tech startups
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BusinessCloud - Tech giants speaking at Business Cloud’s healthtech event
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Dose - Recommended health apps
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Stylus - Selfridges hosts Straight Teeth Direct™ in the Smartech store
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Business Mole - Fix your smile at the click of an app
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